During an executive panel discussion with Consumer Goods Technology, Centric CEO Chris Groves weighs in on the dual challenges of marketing to excite consumers, while creating products with the right combination of features, price and value.
Archive for September, 2010
Centric’s Customer Advisory Board wraps up its series on consumer goods manufacturing in this post. In addition to the changing China manufacturing landscape, CAB participants also expressed quality, compliance management, and efficiency as key issues.
Out of the four issues Centric’s Customer Advisory Board found customers grappling with, China was far and ahead of the rest. In this post, China manufacturing is studied closely.
Centric’s Customer Advisory Board finds many consumer goods manufacturers are most concerned about a handful of key issues. The CAB introduces these issues here.
International motocross gear and action sports apparel maker Fox Head knew they needed a change to keep up with their growth opportunities. They chose Centric 8 PLM.